![]() ![]() A mix of too many fonts that do not complement one another may result in a hard-to-read mess that distracts from the intended message.Bland, generic fonts that they’ve seen a million times can make clients “move on to the next” without ever bothering to read your message.They often set the stage for how clients feel about your company even before knowing what you’re selling. Importance of Fonts for Your BusinessĪs a business owner, it’s crucial to recognize that fonts within a graphic design have personalities that give potential clients their first impressions of your organization. ![]() They are used to set a specific style or tone to a business’ print, web, mobile, and screen communications, yet must also be highly readable and legible.įor example, although you may love the look and feel of a particular font style for your business, you may realize that it lacks sufficient readability, particularly in certain mediums, such as on-screen versus print. Decorative fonts, such as script or handwritten fonts.Image Source: Freepik Fonts may vary significantly in character and design, including: Although certain letters always sound the same whenever they’re pronounced, the glyphs for the letters do not always appear the same in different fonts. An example of a font family includes the Times New Roman fonts:īecause there are thousands of fonts, it’s helpful to organize them into categories based on the shape of a font’s glyphs. However, a typeface technically refers to a group of cohesive graphic forms of characters.Īlso known as letterforms, typefaces are related due to repeating specific design elements called glyphs consistently. The terms font and typeface are sometimes used interchangeably. The characters include letters, numbers, and special characters. What Are Fonts?įonts are complete sets of characters in a specific style and size that share a standard width and weight. When used appropriately, fonts can make your business stand out, help your copy leap off the page, convey your business message effectively, and elicit certain emotions. The goal is to provide your message in a readable, inviting, and visually pleasing manner that captures your business’s personality and readers’ attention. Along the way, the words and pages become art.” ~James Felici “Typography is the use of type to advocate, communicate, celebrate, educate, elaborate, illuminate, and disseminate. Typography design is the art of arranging letters and text and selecting font style, structure, and appearance to present your business message to clients. A typeface or type family refers to a specific collection of related fonts. ![]()
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